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by BB Lee (c)2002
(500 words)
Writing a classified ad to sell your product isn't as hard as you might think, if you spend time researching effective copy writing strategies.
Here are a few to try NOW!
1. Never try to sell expensive items from a small classified ad.
Use the two step method. Request the reader visit your site
for free information or email an auto responder address
for more details where you will respond with longer
ad copy to effectively sell your product.
2. Study how other marketers write their sales copy. This is a no brainer. Simply study the ads in newsletters you are subscribed to.
Or surf to a few of the free classified ad sites and study the ads placed there. Don't copy their ads word for word but use them as an effective design to write your own adverts.
3. Advertise in the right Newsletter. That's right. This is basic stuff. Don't place your ad for cooking lessons in a Sports Trivia Newsletter. Or High Tech Ebooks on Java-Scripting in a Romance
Writers Newsletter.
4. Target several appropriate publications. Subscribe to the
publications and study their classified ads for several editions
before placing your ads. Practice writing adverts following their
basic ad writing guidelines.
5. Advertise in more than one publication at a time. Why?
You want to pull in as many interested readers as possible in
order to make sales.
6. Change your ad copy if it's not working. If people read the same old
ad copy in the publication every month they will get bored and
probably ignore your copy. It's human nature to do this.
Freshen up
your copy with new headlines, different lengths, new
wording, power words, appropriate humor, details, interesting facts,
testimonials.
7. Key your ads to find out which one's are working. Or simply have
several email addresses or auto responders and calculate which
email address receives the most response to your ads.
8. Keep records of every one who responds to your ads. Follow up
with appropriate messages about your product. Of course give
them the option to opt out of receiving further correspondence.
9. Free Classified Ad Sites are a great way to test your ad
writing skills before placing paid ads in publications online.
Study how other marketers at these sites write their ads.
Respond to their ads to see how they further market their
product. Don't forget to set up a free email account
especially to handle your request.
10. Study offline publications. And, advertisements you receive
by snail-mail to see how they put it all together. This will
help to build your ad writing skills and confidence in your copy writing abilities.
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BB Lee is Editor/Publisher of SmallBizBits Newsletter.
Visit the site at http://www.angelfire.com/zine/smallbiz
Limited Time! New Subscribers Request Your Free Ad!
mailto:smallbiz@angelfire.com
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About the Author
BB Lee is editor/publisher of the home based business newsletter SmallBizBits. And a published writer of articles and non-fiction books.
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