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Written vs. Audio Marketing?
Are you ready for some interesting figures? * People remember only 10% of what they read * People remember only 20% of what they hear * But people remember 50% of what they both read and hear! ** And it is found that audio increases the web site viewers ...

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It always amazes me at how many bands and musicians don't have audio on their web sites. Doing so increases sales of your album and makes it easier to get people to come out to gigs, so why wouldn't you? There are usually two reasons: 1. People are scared ...


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Are Audio Books Expensive?
 

The prices of audio books vary from free of charge to up to 100$. In most cases, comparing the same audio books titles we got the following results: books on tape (or audio books on cassettes) were the most expensive ones, Audio books on cd had a similar price to the original old fashioned book and MP3 audio books or the cheapest ones.

There are 3 main factors that affect the prices of the audio books:

1. Production costs – the production process includes the labor and material prices. The labor in audio books includes the recording of the reader’s voice reading the book whereas in the old fashioned books it includes the printing of the book. The materials used are various – For an audio book on CD a CD is required, for a book on tape a cassette is required, for the old fashioned book a lot of paper


is required and surprisingly for an MP3 audio book there are no materials needed.

2. Publishing costs – The publishing’ costs are the same in all the types of audio books – audio book on cd and audio books on tape. They all need space more or less like the space needed to store the old fashioned book. Yet, once again the MP3 audio book need no space at all.

3. Copyrights – The copyrights are the commission the author get for each book published. The sum of money is the same of course for all types of books and audio books.

To sum up, if you have a MP3 player and if the book you are looking for exist on an audio book, we advise you to get the MP3 version. In fact, you can get free MP3 players and download free audio books.



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