Related Links

Featured Links





Recommended Products



 

 
Featured Articles

Get All the Traffic You Need With Blogs and RSS Feeds
Are you a small businessman setting up a brand new website to advertise your products? Maybe you already have an active website, but desire to make it more interesting. Either way, you’ll want to investigate blogs and RSS feeds to give your website some ...

How affiliates can have their own radio show...
Copyright 2005 Kurma GroupBefore we start, I want to ask you one simple question. If you knew what you know today about how big blogging would be before it started, would you have started a blog? Well, in that case, you better pay close attention to ...

Why Every Artist Needs a Blog & How to Create an Artist Blog
As an artist, the key to selling more artwork is maximizing its exposure. The internet is an increasingly popular tool for promoting original art, and if done properly, can be quite profitable. One of the most effective (and free!) online marketing tools ...


Custom Search
10 Reasons To Have A Custom Blog
 
10 - Blogs generate traffic
By posting blogs online you generate new keyword content that can be crawled by search engines. Unique searches by Internet users seeking products and services can lead them to your articles and topics for further review. If your blog answers their question, provides them information on what they are searching for or captures their interest you have a possible repeat visitor, lead or sale should they click through to browse your web site.
While many web sites use focussed articles, case studies and press releases in such a way, a blog gives you the advantage of covering several topics to capture a broad range of interests. A blog encourages repeat visits, remains open to interactivity when allowing users to comment or leave feedback and becomes a channel for you to network with the online public discussing your business, products and services.
9 - You don't have to be a professional writer
Writing effective material for web content that is keyword friendly and well presented for generating a sale is often left to professionals, and is very important to a web sites success. A blog however leaves the style and approach to the content completely up to you. As the owner of your business you are qualified as the expert in your field, which is enough to interest and educate your customers about what you do. You have the creative license to discuss subjects about your business with personality and even humor. You have a forum to converse with your readers about your business, yourself and what you do best.
8 - Custom blogs can have special features
There are many features used on the Internet such as polls and surveys that again help you communicate with your customers and your web site visitors. A custom blog can be modified to do whatever you would like it to do just like a web site. Any additional features that would improve your blogs interest can be added at any time, while a free or programmed


blog can leave you less options or no options at all.
7 - Fresh web site content on your schedule
Fresh content and frequent updates are essential to a successful web presence. A blog allows you to add new content as your schedule allows be it the tip of the day or the product of the week. Blogging puts the task of keeping your site current right on your desktop.
6 - Broadcast on demand
Announcing promotions, sales and special events is as easy as typing them into your blog. Make any notice public within minutes.
5 - Today a blog, tomorrow an e-zine
As time passes and your blog archives your posts, your blog becomes a virtual magazine of material with a range of topics. The more content you add related to your business, the more keywords are added and more material is available for interested Internet users.
4 - Customer education
No matter what business your'e in it is important to give your customers a clear message of what you offer. You can use your blog to help them better understand your methods, products, policies and more. Frequently asked questions can be addressed and explained easily, a benefit to you and your clients.
3 - Customer service
Use your blog to support products and services by adding content that can again answer questions or explain procedures. The ability to attract attention to new products or inform customers about those products can give your customers a reference point and save them a call or possible confusion.
2 - Customer satisfaction
One could use their blog to allow customers to leave feedback on their purchases, build a list of testimonials, offer ways for them to recommend, rate or request products and more. All adding more content to the blog to interest other readers and sales leads.
1 - Your satisfaction
As this article suggests, with a custom blog you have a marketing tool and total control over what relationships can build from it. An affordable online web presence that requires little time, knowledge to operate and an open channel to the Internet at large.

About The Author

Kelly Ragland - "Rags" - is a published columnist, web designer, web site application developer, Internet marketing consultant and owner of Rags To Stitches Productions at http://www.a-stitch.com.

News



CNM News Network

Spoiler alert! We're live-blogging tonight's 'American Idol': Top 12 perform
Seattle Times
We're live blogging tonight's Top 12 performances on "American Idol" from 5-7 pm Pacific time, 8-10 pm Eastern. If you want to join the fun, ...
'American Idol 9' - Assessing the Top 12The Post-Standard - Syracuse.com (blog)

all 118 news articles »

Live blog: Gov. Chris Christie delivers budget speech to NJ Legislature
The Star-Ledger - NJ.com
The Star-Ledger will be live-blogging the speech. 2:05 pm As he speech draws to a close, Christie said he no longer wants New Jersey to rank highest for its ...

and more »

New York Times (blog)

NCAA Tourney blog: Lehigh
NewsOK.com (blog)
I am helping out with the Oklahoman's NCAA Tournament coverage and will be blogging on Kansas and Lehigh throughout the week. ...
NCAA tourney blog: KansasNewsOK.com (blog)

all 2,188 news articles »

Live from Mesa: Blogging Rangers-Cubs
Dallas Morning News (blog)
MESA, Ariz. - We've got a sellout crowd on a beautiful day at HoHoKam Park. And already we've got news. Chad Tracy was scratched from the lineup due to not ...

and more »

East African

Will Twitter, Facebook bring the end of blogging?
The Palmetto Scoop
And with the Internet came a new medium: Blogging. But now it appears that too may be the medium of the past. That is because social media like Twitter and ...
Has Blogging Peaked? Twitter Is So Much EasierABC News (blog)
Twitter's Growth Nothing to Tweet AtChain Leader
How To Market Your Business Using Social Media When You Have Zero BudgetSimply Zesty (blog)
South Bend Tribune -Voice of America -True/Slant
all 81 news articles »