|
| |
Creating Value With Streaming Video Content
Having a corporate or promotional video for your company is often viewed as something of an expensive luxury – useful, but rarely considered to be an essential marketing tool. Whilst many businesses can understand the benefits of having a corporate ...
Get Branded--Part I
Get Branded—Part I By Michelle L. Casto, Life Coach, Speaker, and Author La Fontaine once said, “By the work, one knows the workman.” He must have known long ago about the importance of branding. In today’s competitive marketplace, establishing and ...
The Power of Why: A Psychological Revelation
Here's why ‘WHY’ is such a profit-making marketing trigger. “Stop taking two and three plates of food,” my mother said to me angrily. I was at a wedding and seven years old. Back then, at a lot of the weddings we used to go to, the food would be ...
|
|
|
|
| |
Step 1 - What is Your Web Site's Main Theme
This is a Fairly easy step. Most people know the main theme of there Web Site. Some Popular Themes are Health, Golf, Home Based Business, Weight Loss and Crafts
Step 2 - Find Sub-Topics for your Theme
Find as Many sub-topics as you can pertaining to Your Theme. One good way to do this is grab a Pen and paper and write as many Sub-Topics as you can in Five Minutes. Write everything down no matter how silly it seems. You may not use every sub-topic Just write it down.
Some Topics for Home Based Business:
Email-Marketing, Ezine-Publishing, Ezine-Marketing, E-Books, Web-Design, Site-Promotion, Affiliate-Revenue, Auctions, SEO,Traffic-Building, PPC-Advertising, Internet-Marketing,Branding,Self-Improvement,Copywriting, Public speaking
Some Topic for Golf
Tiger Woods, PGA, LPGA, Masters, Majors, Michelle Wie, Golf Clubs, Golf Balls,Drivers, Short Game, Putting, Best Golf courses, Best Golf Cities,College Golf
The Reason we want to find lot's of sub-topics is we want a good variety of keywords for people to use to find you.
Step 3 Rate Your Sub Topics
Determine the Importance of all your Sub Topics. Rate the Sub Topics from 1 to 10 with 1 Lowest and 10 Highest. It is ok to give the same rating to more then 1 Sub-Topic. Try not to give all the sub Topics the same rating.
(You will Repeat Steps 4 to 7 for as Many sub-topics as you can. Working from highest rated to lowest rated it is a good idea to completely finish 1 Sub Topic Before going on to the next sub topic)
Step 4 Find Articles for Your Sub Topic
Ideally your goal should be able to find 10 or more Articles per Sub Topic. For Topics Rated 7 or Higher You may want to find 15-20 Articles. For Topics Rated less then 5
fewer Articles maybe 5-7 are ok. Topics Rated 1 or 2 may have even fewer Articles or none at All.
Select a good mix of articles for your sub-topic. Keep in mind your goal to create web pages that people will find useful and the Search Engine Bots will want to Index
I find most of my Articles Here http://ezinearticles.com
If you can't find what you need there here is a page with over 70 Article Directory Resources http://ewguru.com/hbiz/article-submit.html
Step 5 Create a Web Page with each article.
This is Fairly simple to do just cut the Article into your Template. Fill out the Title and Description Meta Data and publish it to your web Site. This can be done in about 3-5 Minutes per Article with a Little Practice. For Details see this Article on instant content http://ewguru.com/hbiz/instant-content.html
Step 6 Create an Article Table of contents
Create an Article Table of contents for your Each Sub Topic. This Gives you instant Links. Simply Create a Link to each article on a Web Page. Here is a Sample Table of Contents Page (http://ewguru.com/hbiz/df-toc.html).
Step 7 Write a Blog entry
Create a Blog Entry for your Table of contents for this Sub-Topic Be Sure and use Pingomatic to ping your Web Page
Summary
The Key is to build a Content Rich Web Page with many Keywords. By Finding 5 or more Sub topics and 10 Articles per Topic you would have 50 Different Web Pages. It is possible to create 10 Articles, a table of contents and do a Blog and a Ping in about 90 Minutes. If You do this 3 Times a Week in a less then weeks you will have over 50 pages of content.
After you have Completed Steps 4-7 for all of your Subtopics add 3 or 4 Articles per week to keep your page Fresh.
Copyright 2005-2006 Mike Makler
About the Author
Mike Makler has been Marketing Online Since 2001 - Subscribe to Mike's Newsletter here: http://www.ewguru.com/hbiz/list-sign-up.html - More Articles by Mike:
http://weeklytipsandtricks.blogspot.com
|
|
|
|
|
|
 |
HP to debut new brand campaignBtoB MagazineHewlett-Packard Co. will debut a new brand campaign March 13 with the tagline, “Let's do amazing.” The campaign was developed by 72andSunny, Los Angeles, ...and more » |
|
