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have the deadliest sales letter, your USP (Ultimate
Selling Proposition) is great, your inventory is
ready, you have used all the right psychological
triggers and everything is perfect. Okay... but where
are the customers, what next?
1. Go and submit your site to the search engines you
may use the services at http://www.worldsubmitter.com.
Keep repeating every six to eight weeks.
2. Announce your site using a press release. Here are
some free services:
- For website announcements submit at
http://www.prweb.com/urlwire.php
- For other news worthy announcements submit freely at
http://www.onlinepressreleases.com/cgi-bin/secure/prsubmit.pl
- http://www.prweb.com/register.php - Here you will
have to register first.
- For announcements relating to new ebook or
epublishing use http://ebookbroadcast.com/submit.shtml
3. Write a 300-600 word article describing the needs
and benefits of your products (Don't make this sound
like an ad say if you are selling beauty products
your article may be about skin care tips etc.) Put
your resource box at the end of the article, you may
include some comment about your product line and
post it for free publication here:
- Articles Digest free subscriptions are available at
http://EzineArticles.com/
- Article announce writer and publisher exchange
http://www.web-source.net/articles/
- Idea Marketers Library http://www.ideamarketers.com
- Making Profit Directory http://www.MakingProfit.com
- Free Content http://www.certificate.net/wwio/
4. Set up an affiliate program whereby you pay a
percentage of each sale to the reseller. If you
don't want to set up your own affiliate tracking
software, you may use the excellent services of
http://www.clickbank.com .
If you are able to offer a good percentage share
(say 50% or more) you will be able to attract some
of the top affiliates. Advertise for affiliates
rather then actual sales of your products.
5. Go to the following ezine article
directories,
search out ezines relevant to your product line,
subscribe to them, get their ad rates and do a
targeted ezine blast. While you are corresponding
with ezine owners about your paid ad placements, you
may also invite them to join your affiliate program.
- http://www.newsletteraccess.com/
- http://www.ezine-universe.com/
- http://www.etext.org/index.shtml
6.Write a small informational booklet giving useful
information relevant to your product; benefits of
using your products, why your products are the best,
any special bonuses/discounts to the users etc.
- Use this as your ebusiness card anyone coming to
your website can pick it up absolutely free without
having to sign up to your mailing list.
- Encourage your visitors to distribute this booklet
in any way they like.
- Put this booklet up on http://www.ebay.com for
auction yes you may start as low as possible... and
put a link up to your website this way you can
redirect highly targeted traffic from ebay to
your website.
7. Start a free auto-responder series course of
interest to your customers say if you are selling
kitchenware, you may start a course titled "How To
be the best chef in the world in 7 days or less"
here you may describe different cooking procedures/
recipes using specific appliances you stock in your
inventory. At the end of each lesson you may offer
a special time sensitive discount for the particular
product you are promoting... And advertise this
course everywhere.
8. Go to http://www.google.com and check out their
adwords program type in any keyword relevant to
your product/website and search, besides the regular
search results, on the top right hand corner of the
page a few ads come up. You can get your ad up there
for your most relevant keywords.
About the Author
Shahnaz Rauf is The Editor of The Monster Twister a
Newsletter helping ordinary web owners achieve
extraordinary heights without losing their shirts.
To Subscribe
mailto:themonstertwister-subscribe@snzeport.com
Or visit her website at http://www.snzeport.com
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