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A Dash of Cinnamon, A Pinch of the Past, A Smidgen of the Future
Close your eyes and remember December, the smell of cinnamon in your mother's or grandmother's kitchen and the warm scent of dough baking in the oven. Imagine opening the oven door and, with assistance, taking out the heated cookie sheet. Devour the ...
How To Add Romance To Your Relationship
After a few years of being with that special someone, everything becomes a routine and this is one of the reasons why a relationship fails. In today's world, most of us involved in a relationship have a job, family, and other responsibilities that take ...
Organize (and Decorate) Your Home on a Budget with Baskets
What's an item that can help you organize every room in your home, helps create the appearance that you're a tidy housekeeper (even if you're not), and perks up your decorating scheme?Need another hint?It comes in all shapes, sizes, colors and materials ...
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If you're considering some type of marketing plan involving candle sales consider the following:
1. The Candle industry is growing; more so because of our society’s stressful lives and everyone’s quest for relief.
2. Candles are used in 7 out of 10 U.S. households. The majority of consumers also burn candles between 1-3 times per week, with half of these consumers burning 1-2 candles at a time.
3. Candle industry research findings indicate that the most important factor affecting candle sales is Fragrance, with Color and Shape taking a distant second, in the consumer selection of a candle for the home.
4. Overall candle sales are growing faster than the United States economy as a whole. The past few years have seen remarkable growth and strength in the candle industry as a whole.
5. The U.S. market is typically separated into seasonal business at roughly 35%, and Non-seasonal 65% of the annual market.
6. Consumers say they typically burn candles for just under 3 hours. 9 out of 10 candle users say they use candles to make a room feel comfortable and cozy.
7. Candle users say they most frequently burn candles in the living room (42%), by the kitchen (18%), and the bedroom (13%).
8. Candle purchasers view candles as an appropriate gift for the holidays (76%),
house-warming gifts (74%), a hostess/dinner party gift (66%) a thank you gift (61%), adult birthday gift (58%).
9. US retail sales of candles are estimated at approximately $2 billion annually, excluding the sales of candle accessories.
10. There are more than 350 commercial, religious and institutional manufacturers of candles in the United States, as well as scores of small craft producers for local, non-commercial use.
11. Candles are sold principally in three types of retail outlets: department stores, specialty shops, and mass merchants, including drug store chains, supermarkets, and discount stores.
12. Candle manufacturers’ surveys show that 96% of all candles purchased are bought by women. Two thirds of candle purchasers say they use candles once a week or more often. Women are more frequent users than men, and younger people tend to use candles more often than older adults.
Original information available at http://www.susquehannacandle.com/factsgeneral.aspx
Susquehanna Candle, L.L.C. is a leading designer, manufacturer and wholesaler of superior quality scented candles in the US Market.
Visit our Web site at http://www.susquehannacandle.com
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Women's Showcase of South Simcoe Sunday in TottenhamNew Tecumseth Free PressTopics and vendors will showcase such matters as health, family, beauty, fitness, fashion, finance, jewellry, home decor, crafts, hobbies, and photography. ... |
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Library celebrates Dr. Seuss' birthdayPocono Record... Township Firehouse, Route 209 Kresgeville, on Tuesday, at 10:30 am Members are reminded to bring samples of their crafts, hobbies and/or collections. ... |
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